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A company like Toys-R-Us should only have %-off coupons for ‘good behavior.’

Same coupons as they’d usually put out on the market, but the layout and text and usage of the coupons would be re-framed for parents, as teaching tools.

Just a simple way of re-contextualizing the UX of an existing behavior in a way that helps parents (and kids and society), while still being profitable. Maybe even more profitable.

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- TM™ (via temporaryorbit)